Insights
The data nobody asked for. The stories everyone needed.

Whisky · May 19, 2026
What Happened to Yamazaki 12? The Rise and Cooldown of Japanese Whisky
Yamazaki 12 rode one of the most fascinating premium-spirits narratives of the last decade.

Whisky · May 19, 2026
Macallan 25 vs. Gold: Which Held Value Better?
Gold is the classic store-of-value symbol. Macallan 25 is a very expensive bottle of whisky. The chart makes the comparison hard to ignore.
